Netflix has implemented a fresh subscription fee increase in Nigeria, marking the third adjustment since 2024 and the first in the new year. This latest price change will significantly impact Nigerian users, especially amid a worsening economic climate driven by inflation, a weakening naira, and rising data costs.
According to updates on the company’s official website, the Netflix Premium Plan now costs ₦8,500 per month, up from ₦7,000, a 21.43% increase. The Premium tier, which offers Ultra HD streaming on multiple devices, is the most expensive option available to Nigerian subscribers.
The Standard Plan has also jumped from ₦5,500 to ₦6,500, an 18.18% hike, while the Basic Plan has risen from ₦3,500 to ₦4,000, a 14.29% increase. The most affordable option, Netflix’s Mobile Plan, now costs ₦2,500, up from ₦2,200, reflecting a 13.64% increase.
A Pattern of Recurring Hikes
This Netflix subscription fee increase in Nigeria is not a new trend. In 2024 alone, Netflix increased prices twice, first in April and then again in July. Each increase has been framed as part of the company’s global pricing strategy, aimed at boosting revenue to fund new content and platform improvements.
“As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements,” the company wrote in a shareholder letter.
This cycle, according to the company, helps create a “positive flywheel”, where investment leads to better service, which in turn justifies increased pricing. However, Nigerian consumers are not seeing it that way.
Economic Pressures Compounding the Effect
Although Netflix hasn’t explicitly cited inflation in Nigeria as the reason for its latest move, it did acknowledge that local market conditions, including tax policies and inflationary trends, play a role in determining pricing.
Nigeria is currently battling record-high inflation, with food, fuel, transportation, and basic services becoming increasingly expensive. The Netflix subscription fee increase in Nigeria adds another burden to already stretched household budgets.
The situation is further exacerbated by a 50% surge in data prices introduced by Nigerian telecom providers in early 2025. As streaming becomes more costly due to both subscription and data charges, access to platforms like Netflix may become a luxury for many.
Industry-Wide Trend: Netflix Not Alone
Netflix is not the only tech or entertainment firm making adjustments. In recent months, companies like DStv, GOtv, Google, and Microsoft have also announced price increases for their services in Nigeria.
For example, MultiChoice Nigeria (the parent company of DStv and GOtv) implemented significant hikes earlier in 2025:
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DStv Compact: ₦15,700 to ₦19,000
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DStv Premium: ₦37,000 to ₦44,500
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GOtv Jolli: ₦4,850 to ₦5,800
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GOtv Supa Plus: ₦15,700 to ₦16,800
These changes indicate a broader trend of price adjustments across the digital entertainment and tech industries, largely driven by macroeconomic factors.
Consumers React with Concern
Social media reactions have been swift and divided. While some users acknowledge the value of Netflix’s content library, many argue that the subscription fee increases are insensitive given the current financial struggles faced by average Nigerians.
“I might just go back to watching YouTube full-time,” one Twitter user wrote. Another added, “Netflix is great, but it’s getting harder to justify the cost with everything else getting expensive too.”
Is Netflix Still Worth It?
For many, the question now is whether the platform still offers good value for money. Netflix continues to invest in both international and local Nigerian content, such as Aníkúlápó, Far From Home, and Blood Sisters. However, the affordability of that content remains questionable.
While Netflix’s official page claims that price changes support “continued improvement,” the company has yet to issue a Nigeria-specific statement addressing the hardship the new rates might impose.
Final Thoughts
With no sign of economic relief in sight and more Nigerian users relying on online entertainment, the Netflix subscription fee increase in Nigeria may significantly impact user retention and accessibility. Whether or not the company adjusts its strategy in response to backlash remains to be seen.
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