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Home»Fashion»Odogwu No Dey Wear Rags: The Nigerian Fashion Mentality
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Odogwu No Dey Wear Rags: The Nigerian Fashion Mentality

Moyosore RokosuBy Moyosore RokosuMarch 20, 2025No Comments4 Mins Read
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Have you ever gone to a Nigerian event and felt underdressed, even though you thought you looked good? Welcome to Naija, where dressing is a competitive sport and casual outfits are almost a crime. A simple wedding? People will pull up looking like they’re attending the Met Gala. A friend’s birthday hangout? Better show up in designer or risk looking like the help. Even a quick trip to the supermarket? Omo, you never know who you’ll run into, so it’s better to overdress than to regret.

But why do we love dressing up so much? Why is it that even when the invitation says “casual,” Nigerians will still show up in full glam? Let’s break it down.

1. Nigerians Don’t Believe in ‘Too Much’

A wise Nigerian once said, “If I don’t dress well, who will?” And honestly, they had a point. Nigerians live by the philosophy that too much is never enough when it comes to fashion. Sequins, feathers, crystals—pile it on! The bigger the gele, the closer to heaven. The shinier the outfit, the more respect you command. In this country, if you’re not turning heads when you step in, are you even dressed?

2. Soft Life Requires Soft Dressing

In Nigeria, packaging is everything. You might be trekking under the hot sun, but as long as you’re wearing designer sunglasses and carrying a structured handbag, nobody will know. You could be hustling, but if you look expensive, people will assume you’re part of the elite. Perception is reality. And in Lagos especially, looking like money can open doors that your bank account cannot.

3. Every Event is a Fashion Show

If you think Nigerians dress up for themselves, think again. Half the time, it’s about outshining others. Weddings? It’s not just about the couple—it’s about who wore the best asoebi style. Sunday service? Ah, the Holy Spirit loves a well-dressed congregation! Even funerals? Some people don’t cry, they just change into their third outfit of the day.

The competition is real, and nobody wants to be caught slipping.

4. Social Media Pressure is Real

Let’s not lie—Instagram and TikTok have changed the game. Before, you could repeat an outfit, and only a few people would notice. Now? Post one picture, and it’s on the internet forever. If you’re going to a party, best believe you’ll be recorded, and your outfit will be analyzed by your ‘online in-laws’. To avoid embarrassment, Nigerians dress like they’re ready for a red carpet at all times.

5. Our Culture is Built on Fashion and Prestige

From agbada to isiagu, aso oke to lace, Nigerian fashion has always been a symbol of status. Back in the day, kings and chiefs wore elaborate outfits to show their wealth and power. That tradition hasn’t changed. Whether it’s a billionaire businessman in a crisp white kaftan or a society madam in a beaded iro and buba, your dressing speaks before you do.

6. You Never Know Who You’ll Meet

You think you’re just stepping out for a quick errand? Next thing, you’re face-to-face with an ex, a potential business partner, or even a celebrity. In Nigeria, opportunities don’t knock twice—sometimes, they find you in traffic. That’s why we don’t joke with looking good. You must always be ready to be seen.

Conclusion: Dress How You Want to Be Addressed

At the end of the day, Nigerians love overdressing because it’s part of our culture. We believe in looking good, standing out, and making a statement—whether it’s at a wedding or just buying bread down the street. And really, in a country where wahala is plenty, sometimes the best thing you can do is step out, slay, and let your outfit do the talking.

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Moyosore Rokosu
Moyosore Rokosu is a graduate of Mass Communication. She is a passionate writer and a social media savvy with a flair for writing.
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Moyosore Rokosu

Moyosore Rokosu is a graduate of Mass Communication. She is a passionate writer and a social media savvy with a flair for writing.

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